Buy This Is Service Design Thinking - by Marc Stickdorn & Jakob Schneider (Paperback) in United States - Cartnear.com

This Is Service Design Thinking - by Marc Stickdorn & Jakob Schneider (Paperback)

CTNR800923 09781118156308 CTNR800923

Early California

Early California
2023-12-02 USD 32.91

$ 32.91 $ 34.64

Item Added to Cart

*Product availability is subject to suppliers inventory

This Is Service Design Thinking - by  Marc Stickdorn & Jakob Schneider (Paperback)
SHIPPING ALL OVER UNITED STATES
This Is Service Design Thinking - by  Marc Stickdorn & Jakob Schneider (Paperback)
100% MONEY BACK GUARANTEE
This Is Service Design Thinking - by  Marc Stickdorn & Jakob Schneider (Paperback)
EASY 30 DAYSRETURNS & REFUNDS
This Is Service Design Thinking - by  Marc Stickdorn & Jakob Schneider (Paperback)
24/7 CUSTOMER SUPPORT
This Is Service Design Thinking - by  Marc Stickdorn & Jakob Schneider (Paperback)
TRUSTED AND SAFE WEBSITE
This Is Service Design Thinking - by  Marc Stickdorn & Jakob Schneider (Paperback)
100% SECURE CHECKOUT
Number of Pages: 384
Genre: Business + Money Management
Sub-Genre: Customer Relations
Format: Paperback
Publisher: Wiley
Age Range: Adult
Author: Marc Stickdorn & Jakob Schneider
Language: English



About the Book



"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."--Cover.



Book Synopsis



How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.

This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:

  • Basics: outlines service design thinking along five basic principles
  • Tools: describing a variety of tools and methods used in Service Design Thinking
  • Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design

At the end, a one-page Customer Journey Canvas is included, which can be used to quickly sketch any service on a single sheet of paper--capturing different stakeholder concerns: e.g. customers, front-line staff and management.



About the Author



Marc Stickdorn (Austria; http: //thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.

Jakob Schneider (Germany) is a graphic designer based in Germany.

Related Products

See More