Elizabeth Arden Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield

This sheer hydrating multi-active skin defender is an essential last step in daily skincare regimens, regardless of age, skin type or concern. PREVAGE City Smart features a universal tint and optical diffusers that are compatible with all skin tones and makeup products.

Outsmart the City
Superior Anti-Aging Technologyit's in our DNA.

Every day, in cities all over the world, the environmentfrom UV rays to pollution and smokeis visibly aging your skin. In fact, 80% of all signs of skin aging are due to the environment.*

Introducing PREVAGE City Smart + DNA Enzyme Complex + Anti-Pollution + Antioxidants Broad Spectrum SPF 50 Hydrating Shield, the first-of-its-kind skin shield to combine pollution and UV protection with our DNA Enzyme Complex to strengthen the skin. Sheer, hydrating invisible protection to help skin look younger, longer.

Proof, Not Promises

• screens out skin-dulling pollutants and 98% of UVB rays
• visibly improves skin's condition
• formulated with a powerful antioxidant blend to maintain optimal skin health, even in the most heavily-polluted cities

Triple-Action Protection
PREVAGE® City Smart's patent-pending formula features advanced Triple Action Protection Technology, which delivers younger, healthier, more resilient-looking skin in three phases:

• Anti-Pollution Shield Technology
  • Forms an invisible protective barrier to help prevent harmful toxins and pollution particles from penetrating skin.
  • 100% Mineral Broad Spectrum SPF sunscreen (micronized Zinc Oxide and Titanium Dioxide) filters out UVA and UVB rays.
• Potent Patent-Pending Anti-Pollution Complex
  • Comprised of an exclusive antioxidant blend of Idebenone, the world's single most powerful antioxidant**,; Green Teal Thiotaine, Ferulic Acid and L-Carnosine to neutralize free radical damage caused by pollution and UV exposure, including both oxygen-based and nitrogen-based free radicals.
  • City Smart also helps to prevent the appearance of future signs of aging, including lines, wrinkles and hyper-pigmentation.
• DNA Enzyme Complex
  • Formulated with purified enzymes derived from Plankton, Arabidopsis Taliana and Ocean Bacteria extracts.
  • Helps protect against free radical damage and supports skin's natural repair process against oxidative stress.
  • Skin's elastin and collagen matrices are protected and its natural recovery process is strengthened, resulting in healthier, more resilient-looking skin.

1.3 oz.

*Skin aging and its treatment, L. Bauman, Journal of Pathology, 2007
**When compared to antioxidants in face products, Idebenone in PREVAGE® surpasses alpha lipoic acid, kinetin, vitamin C, vitamin E and ubiquinone in environmental protection against oxidative stress due to sun, smoke and pollution.

A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.

Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, #double;To be beautiful is the birthright of every woman.#double;

Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.