Webcam Goes WideWidescreen technology is everywhere these days, built into virtually every new notebook, desktop monitor and flat-panel TV, and today Microsoft Hardware sets a new standard for webcams with the launch of LifeCam Cinema, the first consumer webcam on the PC to offer widescreen video with a native 720p sensor. LifeCam Cinema webcam's 720p widescreen sensor delivers clear, quality videos - without leaving anyone or anything out of the shot. LifeCam Cinema features Auto Focus to keep video sharp from across the room all the way up to 4 inches from the webcam Auto FocusAs the only PC consumer webcam on the market today with a native 720p sensor that delivers widescreen video capture at 16:9,2 LifeCam Cinema provides 720p high-definition video and features Auto Focus to keep video sharp from across the room all the way up to 4 inches from the webcam. Also launching with LifeCam Cinema is Microsoft's ClearFrame Technology, which offers faster image processing technology to help deliver smooth video at any resolution and improved noise reduction technology to reduce image graininess and keep video sharp. Finally, the LifeCam Cinema webcam's widescreen technology allows the widest angle of capture ever for a Microsoft webcam, at 74 degrees - no need to worry about leaving anything out of the shot again. LifeCam Cinema webcam's widescreen technology allows the widest angle of capture ever for a Microsoft webcam and also features Microsoft's ClearFrame Technology, which offers faster image processing to help deliver smooth video at any resolution. Feel Like a Movie Star in Virtually Any LightLifeCam Cinema was created to deliver an experience like the movies, with great high-definition (HD) video and clear sound. However, life doesn't happen on a movie set, and most people don't have a lighting team in their house to make them look camera-ready.