Introducing Shiseido x Tory Burch Ultimate Sun Protector Lotion SPF 50+.
A PARTNERSHIP FOR PROTECTION:
Inspired by renowned fashion designer Tory Burch’s personal devotion to suncare, the NEW, limited-edition packaging marries beautiful design with groundbreaking SPF technology to shield the skin in style. “I believe in a ‘less is more approach to beauty, and that starts with an incredible sunscreen. I have always loved Shiseido’s sunscreens and have used them for years. The flowers on the packaging are inspired by the garden at my home in Antigua. I want the design to be personal and optimistic, and the West Indies are synonymous with beauty, relaxation, and joy.” —Tory Burch
Powered by Shiseido’s award-winning WetForce x HeatForce technology: Experience an invisible, lightweight, protective veil that becomes more effective in heat and water, and sweat. The silky sunscreen goes on clear and rubs in quickly without any residue on the face and body. The ocean-friendly, Hawaii-compliant formula is free of oxybenzone and octinoxate.
- Invisible on all skin tones
- Dermatologist-tested
- Ophthalmologist-tested.
- Non-comedogenic
- Water-Resistant: 80 minutes
Shiseido and Tory Burch are pleased to support Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention. The HeatForce technology is activated on hot days after the formula is applied to the skin. To activate the WetForce technology, expose the applied area to water or perspiration for 30 minutes.
In a test by 104 women, applying the formula to face and body:
During application:
- 100% said the formula blended quickly and comfortably onto the skin
After 4 hours:
- 98% said their faces felt moisturized
- 96% said the formula remained resistant to water, perspiration, and heat
Overall:
- 96% said their foundation applied smoothly over top
- 94% want to continue using this sunscreen for daily, active outdoor use
How To Use:
Shake well and apply liberally to face, neck, and body, 15 minutes before sun exposure.
Reapply every 2 hours, or after 80 minutes of swimming or sweating, and immediately after toweling dry. To get full broad-spectrum protection, apply one ounce of sunscreen (a shot glass full) to your entire body. Not using the correct amount will lower the level of sunscreen protection significantly.
5-oz.
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.