Adobe Analytics for Dummies - (For Dummies (Computers)) by David Karlins & Eric Matisoff (Paperback)

About the Book

Book Synopsis

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

• Evaluate your marketing strategies and campaigns
• Explore implementation fundamentals and report architecture
• Apply Adobe Analytics to multiple sources
• Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

From the Back Cover

• Explore visualization and data fundamentals
• Analyze consumer behavior on your digital properties
• Apply calculated metrics to advance your analysis

Get insight from Adobe Analytics!

The best business decisions are built on a foundation of data. It takes a robust tool to extract insight from all the information available to decision makers. Adobe Analytics For Dummies equips you with the power to further your knowledge of your market and get ahead of your competition. With the help of this book, you'll better understand how your marketing efforts are performing, engaging and converting customers, and being shared in the digital space.

Inside...

• Collaborate with developers to access data
• Deploy dimensions, metrics, and segments
• Generate tables and visualizations
• Identify paths to increased revenue
• Evaluate customer journeys
• Enhance your productivity

About the Author

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.