Eva NYC Tone It Down Blonde Shampoo - 8.8 fl oz

Hair Type: All Hair Types, Colored
Health Facts: Silicone-Free, Sulfate-Free, Mineral Oil-Free, Talcum-Free, Gluten-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Contains Argan Oil, Paraben-Free
Capacity (Volume): 8.8 fl oz (US)
Product Form: Liquid
Sustainability Claims: Recyclable, Plant-Based, Cruelty-Free, Not Tested on Animals
Recommended Use: Weekly, daily
Beauty Purpose: Color Protection, Basic Cleansing, Tone Correction
•Tones, brightens and softens
•Ultra-Violet Pigments neutralize yellow and brassy tones
•​Safe for color-treated hair
•Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
•Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten
•New packaging is now made from 100% recyclable aluminum!
Meet your go-to purple shampoo. Eva NYC Tone It Down! Blonde Shampoo delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass!

Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. ​

To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!

Hero Ingredients:
Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel.
Ginger Root – has stimulating properties that work to energize and to help moisturize.
Ultra-Violet Pigments – neutralize yellow and brassy tones.

Fragrance:
Eva NYC's Blue Ginger fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall.

How To:
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down! Blonde Conditioner for enhanced platinum perfection.