Shiseido Sports Hydro BB Compact Foundation
Description:
- The compact foundation that "wicks" away sweat to prevent makeup from getting sticky or fading while reacting with water to improve UV protection. Help give skin a natural, lustrous & contoured look for long wear that outlasts the sun and outdoor activities.
Benefits:
- It quickly dries sweat and water to prolong makeup wear all-day.
- WetForce Technology protects from UVA & UVB rays even when wet.
- Promotes a natural, healthy-looking, contoured look.
- Cooling and easy to use.
Results:
- 95% of women said, "The formulation blends smoothly into my skin".
- 90% of women said "The formulation was cool and refreshing"
- 86% of women said, "The beautiful finish lasts even after sweating."
- 81% of women said, "I think this BB protector has a longer lasting UV protection effect than other BB protector or foundations."
Tested by 100 Japanese women (2017.9) ha*Tested the product when playing sports on a sunny day.
Features 10 Sun Protection Technologies:
1. Quick Dry Technology: Quickly dries sweat, so makeup won't wear off or get sticky no matter how much you sweat. Prevents beads of sweat from running down your skin, keeping your skin looking beautiful.
2. SuperVeil UV360â„¢: Helps formula spread tightly and evenly across skin's contours and furrows creating optimal UV protection from every angle.
3. WetForce Technology: Sunscreen's protective veil becomes stronger as it comes into contact with water or perspiration*. Protects against UV rays.
4. Professeur: Protects from damage that leads to wrinkle formation and uneven skin tone. Includes Soy Lecithin for anti-wrinkle protection and Licorice extract to address the appearance of dark spots.5. Amino Acid Nutrients: PCA Derivative Oil and Aqua Holding Oil provide the ideal moisturizing ingredients for sweat-prone skin.
6. Contouring Powders: Promotes a beautiful, healthy look.
7. Cooling Essence: provides a cooling sensation and pleasant feel during and immediately after application.
8. Harmonizing Fragrance: Wraps perspiration in a citrus floral scent to help mask unpleasant odors associated with sweating
9. Perspiration, Water & Transfer Resistant
10. SPF 50+ Broad Spectrum: Blocks both UVA & UVB rays. *To activate WetForce technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes. Non-Comedogenic, Dermatologist & Ophthalmologist Tested
How To Use:
- Use as the last step of morning skincare routine.
- Take an appropriate amount on the sponge and apply from the center of the face outwards.
- For additional coverage, lightly pat to build where needed.
Skin Type:
Concerns:
Coverage (Shades):
- Light
- Medium
- Medium Dark
- Dark
- Very Dark
SPF:
For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.