What It Is:A lightweight, sweat- and humidity-resistant foundation in a transformative texture that provides medium buildable coverage with a natural matte finish.
What It Does:A tri-system blend of water, emollients and powder glides onto skin as a soft, creamy emulsion with a lightweight, transformative texture. The innovative sweat- and humidity-resistant formula provides medium buildable coverage, allowing for true-to-skin shading from very light to very deep in a natural matte finish. Light-diffusing properties soften lines to create a fresh, flawless texture for all skin types. This formula also delivers immediate and long-term moisturization with 12-hour wear and won't cause acne. Now available in all-inclusive, color-true shades.
Key Claims and Benefits:- Long-wearing, 12 hours
- Color-true, 12 hours
- Non-caking
- Non-fading
- Sweat- and humidity-resistant
- Crease-resistant
- Provides immediate and long-term moisturization
- Does not cause acne
- Oil-free
- For all skin types
How to Use:- Apply with a sponge or brush, blending and building to desired coverage level.
- Keep the compact tightly closed to prevent dryout.
0.35-oz.
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.