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20th-Century Fashion. 100 Years of Apparel Ads - (Bibliotheca Universalis) by Alison A Nieder (Hardcover)

CTNR797640 09783836522793 CTNR797640

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2026-05-09 USD 21.78

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20th-Century Fashion. 100 Years of Apparel Ads - (Bibliotheca Universalis) by  Alison A Nieder (Hardcover)
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Number of Pages: 592
Genre: Art
Sub-Genre: Graphic Arts
Series Title: Bibliotheca Universalis
Format: Hardcover
Publisher: Taschen
Age Range: Adult
Book theme: Advertising
Author: Alison A Nieder
Language: English



About the Book



In this illustrated fashion story, 400 fashion advertisements from the Jim Heimann Collection trace not only the changing trends and silhouettes of the 20th century but also the evolution in their marketing, as fashion developed from an exclusive Parisian salon business into today's global mega-industry.



Book Synopsis



The 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.

Along the way, the signature silhouettes of each era evolved beyond recognition. For women, House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.20th-Century Fashion offers a retrospective of the last hundred years of style via 400 fashion advertisements from the Jim Heimann Collection. The images trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed--then and now.

About the series

Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe!



Review Quotes




"A stylish and fun retrospective on the century that redefined and reinterpreted fashion as we know it."-- "The Globe and Mail"

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