Full Funnel Marketing - by Matt Heinz & The Heinz Marketing Team (Paperback)

Number of Pages: 222
Genre: Business + Money Management
Sub-Genre: General
Format: Paperback
Publisher: Heinz Marketing Press
Age Range: Adult
Author: Matt Heinz & The Heinz Marketing Team
Language: English

Book Synopsis

It's no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today's "full funnel" marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process, embracing revenue responsibility and measuring their impact based on not just sales pipeline contribution but marketing influence on closed business and direct revenue growth. This expanded role for modern B2B marketing organizations is transforming how the function is viewed, prioritized and funded - converting marketing from a cost center to a strategic profit center in companies big and small across all industries. This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You'll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including...