Media - by Judy Ungar Franks (Paperback)

Number of Pages: 146
Genre: Business + Money Management
Sub-Genre: Marketing
Format: Paperback
Publisher: Marketing Democracy, Limited
Age Range: Adult
Book theme: General
Author: Judy Ungar Franks
Language: English

Book Synopsis

What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.

About the Author

Author Judy Franks is a full-time clinical faculty member of Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications. Franks teaches Consumer Insight and Media courses in the IMC degree programs at Medill. She joined Northwestern in 2008 following a 23 year career in Chicago's top advertising and media services agencies. She also consults with marketers, agencies and the media through her firm, The Marketing Democracy