Elizabeth Arden Flawless Start Hydrating Serum Primer

Formulated with hyaluronic acid to hydrate and care for skin, this makeup primer creates a smooth, even canvas for flawless start. Improves the look of fine lines, while restoring skin's youthful glow.

Multi-tasking product cares like a serum and preps like a primer for younger and brighter looking-skin. Powered by microfluidic technology, droplets of oil are suspended in a hydrating gel. Lightweight texture glides on and bursts onto skin with freshness and purity. Formulated with hyaluronic acid to hydrate, the primer helps improve skin and restores a youthful glow. Prepares skin perfectly for Flawless Finish Skincaring Foundation. No added parabens. For all skin types. Non-greasy formula.

Key Claims and Benefits:

• Creates a smooth, even canvas for makeup
• Plumps and instantly hydrates with hyaluronic acid
• Plumps and instantly hydrates with hyaluronic acid
• Lightweight and water-fresh formula improves skin day after day
• Restores skin's youthful glow and refreshes texture

How to Use:
After moisturizing skin, apply Flawless Start Hydrating Serum Primer for a smooth, even canvas before makeup.
For first use: Twist off cap, press button, and release to apply formula onto fingertips.
To fill dropper with product: Twist off cap and lift dropper out of bottle. Then push top button to fully empty dropper. Keep button pressed down and insert dropper back into bottle. Remove pipette and release button to completely fill dropper for usage.
Next, apply Foundation (sold separately) with fingertips or makeup brush, starting at center of face and blend outwards.

Ingredients:
Aqua/Water/Eau, Propanediol, Isononyl Isononanoate, Betaine, Methylpropanediol, Pentylene Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Alchemilla Vulgaris Extract, Amodimethicone, Benzophenone-4, Butylene Glycol, Caprylic/Capric Triglyceride, Carbomer, Castor Oil/IPDI Copolymer, Citric Acid, Disodium EDTA, Glycerin, Lecithin, Niacinamide, Parfum (Fragrance), Rosa Hybrid Flower Extract, Sodium Citrate, Sodium Hyaluronate, Sodium Hydroxide, Soluble Collagen, Thymus Serpyllum Extract, Tocopherol, Tocopheryl Acetate, Trisodium EDTA, Ziziphus Jujuba Fruit Extract, Linalool, Chlorphenesin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Metabisulfite, Sorbic Acid, Red 33 (CI 17200), Yellow 5 (CI 19140)

A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.

Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, #double;To be beautiful is the birthright of every woman.#double;

Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.