Elizabeth Arden My Fifth Avenue Eau de Parfum Spray

This fragrant celebration of a woman's rightful ambition and limitless possibilities embodies the energy, the culture and the sights that are quintessentially Fifth Avenue. An invigorating, sparkling fresh floral, My Fifth Avenue dazzles with vibrant violet leaves and notes of citrus that give rise to a heart of Lotus Flower enriched with Jasmine.

In closing, musks and Amber Woods meet Orris flower and Cedarwood for a fragrant reminder of the sparkling scent of success. The ambition is the muse. The avenue is the inspiration. Elizabeth Arden My Fifth Avenue. It's not where you're from. It's where you're going.



3.3-oz & 1.7-oz




A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.

Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman's finest natural assets. She lived by her mantra, #double;To be beautiful is the birthright of every woman.#double;

Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.