What It Is:
A total-effect ultra-black mascara with a lightweight formula and unique brush that achieves the ultimate volume, length, and curl in a flash.
What It Does:
Applied using a lacquered red wand, the cylindrical and multi-directional brush captures and coats every lash with 4 patented multi-effect waxes for quick application, volume, length and curl. The formula features an exclusive color-boosting polymer for the most intense black.
How to Apply:
For thick, full lashes, first apply mascara with zigzag movements.
A DESIGNER VISION,
A BRAND COMMITMENT
From the strict use of materials to the dialogue between nature as an inspiration, and the timelessness that characterize Giorgio Armani’s creations, the brand’s vision is strongly embodied.
Operating a responsible global beauty business reflect the Italian designer’s original values, and translates in three crucial areas: products and materials durability, ingredients sourcing and commitment against water scarcity.