ARMANI PRIMA is an advanced luxury skincare line that improves skin quality and enhances makeup glow so that it lasts all day long.
Any make-up artist will tell you: double cleansing is the secret to flawless skin, thus beautiful make-up. Giorgio Armani Beauty laboratories created this daily oil-in-gel cleanser that combines the benefits of a foaming cleanser and make-up removing oil, even on waterproof make-up. The latest addition to the ARMANI PRIMA skincare routine has a dual-action: it delicately purifies skin and thoroughly removes make-up.
The formula is enriched with almond oil, professional make-up artist's secret to gentle, soft on skin make-up removal.
The fresh gel formula melts like an oil, which turns into a creamy foam upon rinsing. Skin is perfectly clean yet comfortable. Even the most pigmented makeup goes away and all impurities are gently removed and complexion looks fresher.
How to Apply:
In the morning, wet application:
Gently lather a dime-sized amount of gel onto wet face until it is entirely covered with foam. Rinse with water until the foam is completely gone.
At night, dry application:
Gently massage a peanut-sized amount onto dry skin, even on your eyelashes and your lips. Lather with water, then rinse until the foam disappears. Gently dry your skin by patting a towel onto your face.
A DESIGNER VISION,
A BRAND COMMITMENT
From the strict use of materials to the dialogue between nature as an inspiration, and the timelessness that characterize Giorgio Armani’s creations, the brand’s vision is strongly embodied.
Operating a responsible global beauty business reflect the Italian designer’s original values, and translates in three crucial areas: products and materials durability, ingredients sourcing and commitment against water scarcity.