Add a painterly touch to eyeliner application. Brushstroke Liner features a precision brush tip that makes liquid lining sharp, fast and easy. This mistake-proof tapered-tip pen creates the perfect linethick or thinin one sweep. For the finest line, use the brush tip; for a bolder one, try the brush's flat side. Smudge-proof and budge-resistant, this liner offers superior, intense color that wears strong all day long, yet removes with just warm water.
- long-wearing, 24 hours
- easy and precise lining
- rich, intense color
- smudge-proof
- transfer-resistant
- water-resistant
- sweat- and humidity-proof
- ophthalmologist tested
- safe for contact lens wearers
- removes easily with warm water
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.