What It Is:An ultra-light, waterproof foundation that provides a sheer buildable veil of coverage with a natural, radiant glow.
What It Does:Long beloved on red carpets and runways around the world, MAC's perennial Artist- and fan-favorite foundation promises to reveal and never conceal the real you with a sheer, radiant, my-skin-but-better finish. This formula provides a sheer buildable veil of coverage with a natural, radiant glow. It delivers refreshing, instant hydration in an ultra-light, waterproof formula with all-day comfort and wear. Does not cause acne.
Key Claims and Benefits:- Long-wearing, 8 hours
- Provides stay-true color, 8 hours
- Waterproof
- Instantly hydrating
- Does not cause acne
- For all skin types, including sensitive skin
- Dermatologist-tested
- Ophthalmologist-tested
How to Use:Apply to skin using fingers, a sponge or foundation brush, then blend with fingers, sponge or brush.
1.7-oz.
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.