Captivate with a lip color hybrid that's glossier, higher coverage and harder impact than ever before. The light formula glides on creamy and comfortable to impart long-wearing, saturated full coverage and an always-fresh wet finish. Find entrancement in its 12-hour, intense staining power - promising to last far into the day and night.
Key Claims and Benefits:- Long-wearing, 12 hours
- Long-lasting shine, four hours
- Provides stay-true color, 12 hours
- Features a comfortable formula
Usage:- Apply directly to lips with doe foot applicator.
- As with many lip stains, lips might feel slightly dry over time. If desired, prep lips with a lightweight lip balm or our Prep + Prime Lip.
- Product not recommended for use on overly dry or sensitive lips.
- For optimal lip definition, use with Lip Pencil or Pro Longwear Lip Pencil.
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.