Mass Communication Theory - 8th Edition by Stanley J Baran & Dennis K Davis (Paperback)

Number of Pages: 448
Genre: Social Science
Sub-Genre: Media Studies
Format: Paperback
Publisher: Oxford University Press, USA
Age Range: Adult
Author: Stanley J Baran & Dennis K Davis
Featured book lists: Textbooks
Language: English

Book Synopsis

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of
mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.

Review Quotes

The new edition of Mass Communication Theory recasts old theories in the contexts of new technology and globalization. It also explores the possibility of integrating theories originally generated in different paradigms into new forms.--Koji Fuse, University of North Texas

This is a well-organized, engaging, and effectively updated textbook on mass communication theory and effects. It has been updated well in light of social media and the influence of political leaders on conceptions of mass communication and the role of journalists in particular.--Megan Hopper,
Illinois State University

About the Author

Stanley J. Baran is Professor of Communication at Bryant University. He has won numerous teaching awards, including the AMOCO Teaching Excellence Award as the best instructor at the University of Texas at Austin and the College of Communication's Teaching Excellence Award as that college's
outstanding professor. At San Jose State University he was named President's Scholar as the university's outstanding researcher.

Dennis K. Davis is Professor Emeritus of Communication at Penn State University. His teaching and research center on mass communication theory, new media literacy, international communication, research methods, and political communication. He has headed divisions of the Association for Education in
Journalism and Mass Communication and the National Communication Association.