Pet Business Marketing Almanac 2021 - by Laurren Darr & Ellen Zucker (Paperback)

About the Book

Book Synopsis

Pet Business Marketing Almanac 2021 is the ultimate marketing planning tool for pet businesses or businesses wanting to incorporate pet themes in their

marketing. In its eigth edition of production, this go-to resource is jam-packed with information. Traditional Holidays and Observances, Unconventional

Holidays, and Pet Holidays are still included by month, week, and date. Food Holidays and Health/Medical Holidays have been included again by month, week, and date. Media / Publications, Pet Industry Organizations, and Trade Shows/ Conferences/ Events have all been updated. One of the most exciting sections is the listing of pet-related Blogs!

Marketing articles include: Build A Marketing Communications Strategy, Do It Yourself Branding Basics, Design Considerations For A Logo, Get The Most Out Of Trade Shows And Conferences, Pump Up You Press Kits With The Right

Material, Your Database Is Your Goldmine - Take Care Of It, Five Simple Ground Rules For Brainstorming, How To Use Holidays For Your Promotions,

Advertising Vs. PR: Know The Difference, How To Decide On What Trade

Shows To Attend, and Create A Meet And Greet Mindset.

This compilation of pet industry information is an indispensable tool that wouldn't be complete without a condensed astrology section written by Ellen Zucker that so many will benefit from. Her cosmic insights are tailored to pets, fashion, business, and planning. It includes her Fashion Thru The Signs, Long-Term Fashion Trends, and guidance on Void-of-Course Moon, Monthly Lunar Cycles, and Mercury, Venus, and Mars Retrograde. PLUS: Astrological Guide To Your Animals!

Review Quotes

I use the Pet Fashion Almanac for reminders of important dates related to pets throughout the year. This book is right by my computer so I can have it ready as my go-to reference. Thanks, Laurren, for making keeping up with dates so easy! - Cindy Dunston Quirk of Scout & Zoe's

I LOOOVE the Almanac!!!! It is right next to my computer and whenever I'm planning my day or need to know what's happening, I just open the book and all info is there -from pet holidays to trade shows....even pet media that I can reach to if needed! And, let's not forget that the astrology overview can be addictively fun! - Ada Nieves of ada nieves for pets

I've found the "Pet Business Planning Almanac" to be one of the most useful directories for anyone in the Pet Industry. -- Theresa O'Connell of Wren & Sparrow

A great tool for those of us in the Pet Fashion Industry. A must have item. - Patt Savastano of Spoiled Dog Designs

I always love looking at the "Pet Business Planning Almanac" for fun upcoming pet holidays throughout the year and Laurren puts together such a wonderful list of pet organizations! Everyone should have it. - Nancy Hassel of American Pet Professionals

The Almanac is an incredible tool for the start up or established pet business. As an instructor in the pet certificate program at FIT, I am going to recommend this book to all of my students. - Carl Ferrando of Puppy Uppers, Inc.

Let's be frank... I just love this book. It's chock full of all the resources I need to write fantastic blog posts, to learn about who's doing what in the pet world, and it's full of inspiration. It's a must have for any pet parent on the planet! - Yvonne Divita of BlogPaws

Everyone is always saying they want to know more about what is happening in the pet industry - and The Almanac is that resource. Easy to read and jam packed with useful information! - Shawna Schuh of Women In The Pet Industry

Everyone in the pet industry can benefit from this almanac. For me, as a cat expert, celebrity cat consultant and writer/blogger, I like to keep a hard copy on my desk for easy reference of pet holidays and trade shows. The astrology is bonus! -- Layla Morgan Wilde of Cat Wisdom 101

I use the Almanac to plan holiday-specific pet parties. If it wasn't for this Almanac, I would be clueless. Who knew there are so many holidays to celebrate? I luv it! - Bobbi Mitchell of Pups on the Runway

The only in its class, ultimate guide for pet industry leaders. It saves lots of time and it's value exceeds the cost hundred times. A must for everyone who wants to successfully grow their pet business. Highly recommended! - Joanna Aqua of Pet Monarchy Ltd