The art of bringing the world to life in photographic form hinges on a sublime blend of technical capability and creative vision. With a new system that achieves outstanding resolution, sensitivity, dynamic range, and speed, the 7R III provides the technical capability you need to let your imagination soar and fulfill your vision with breathtaking reality. All of this comes in a compact, mobile package that is easy and intuitive to use while seamlessly supporting professional workflows. The 7R III offers the potential you need to realize concepts and explore worlds that have previously been beyond reach.
42.4 Effective Megapixel Full-Frame Exmor R CMOS Sensor Back illumination for high sensitivity, gapless on-chip lenses, antireflective seal glass coating, no optical low-pass filter, and other advanced features contribute to unprecedented imaging performance. High resolution, high sensitivity with low noise and wide dynamic range add up to vastly expanded shooting potential. Faster, More Detailed Image Processing The latest high-speed front-end LSI and updated BIONZ X image processing engine provide a dramatic increase in system speed, plus an impressive 15-stop dynamic range at low-sensitivity settings. Advances have also been made in Sony’s Detail Reproduction Technology and Area-Specific Noise Reduction features, reducing noise by as much as a full stop in the mid sensitivity range.
A sublime blend of high resolution and low noise is ensured over a wide sensitivity range, for outstanding image quality and color accuracy that are ideal for portraits and landscape photography. Unprecedented AF Performance Evolved image processing plus AF algorithms from the 9 refined and optimized for the 7R III provide significant improvements in AF speed, precision, and tracking performance. Even the wildest motion can be tracked reliably. High-Speed Continuous Shooting Continuous shooting at up to 10 fps with accurate AF/AE tracking makes it possible to capture moving subjects in their most photogenic moments while taking full advantage of the camera’s 42.4 megapixel resolution and 14-bit output.
The image files produced contain ample data for flexible trimming and retouching without losing image quality. It is also possible to shoot continuously at up to 8 fps in live view mode, with minimal viewfinder/monitor display lag. Versatile Viewing This high-resolution Quad-VGA OLED Tru-Finder has approximately 3.69 million dots for fine detail and high contrast for accurate black reproduction. High luminance brings viewfinder brightness closer to that of the actual scene. The high quality of the viewfinder image and features like focus magnification make it easier to achieve perfect focus with just about any subject in any situation.
Wi-Fi and NFC Functionality With one-touch remote, a smartphone or tablet functions as a viewfinder/remote control. One-touch sharing transfers photos/videos to the device. Install the PlayMemories Mobile app on an NFC-enabled Android device via Wi-Fi, and then touch the device to the camera to connect. In-Body Image Stabilization A new precision stabilization unit and gyro sensors work with optimized image stabilization algorithms to achieve a 5.5 -step shutter speed advantage. Camera shake is effectively compensated for in 5 axes, and stabilization is effective for movies as well as stills. The viewfinder image is stabilized too, making it easier to frame and focus.
Effective stabilization is achieved with a wide range of lenses, including non-stabilized E-mount lenses, and A-mount lenses mounted via an adaptor.