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The End of Bias: A Beginning - by Jessica Nordell (Hardcover)

CTNR185876 09781250186188 CTNR185876

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2026-12-31 USD 25.59

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The End of Bias: A Beginning - by  Jessica Nordell (Hardcover)
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Number of Pages: 368
Genre: Social Science
Sub-Genre: Discrimination & Race Relations
Format: Hardcover
Publisher: Metropolitan Books
Age Range: Adult
Author: Jessica Nordell
Language: English



Book Synopsis



The End of Bias is a transformative, groundbreaking exploration into how we can eradicate unintentional bias and discrimination, the great challenge of our age.

Implicit bias: persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs. We know that it exists, to corrosive and even lethal effect. We see it in medicine, we see it in finance, and as we know from the police killings of so many Black Americans, bias can be deadly. But are we able to step beyond recognition of our prejudice to actually change it?

With fifteen years' immersion in the topic, Jessica Nordell digs deep into the cognitive science, social psychology, and developmental research that underpin current efforts to eradicate unintentional bias and discrimination. She examines diversity training, deployed across the land as a corrective but with inconsistent results. She explores what works and why: the diagnostic checklist used by doctors at Johns Hopkins Hospital that eliminated disparate treatment of men and women in disease prevention; the preschool in Sweden where teachers found ingenious ways to uproot gender stereotyping: the police unit in Oregon where the practice of mindfulness and specialized training has coincided with a startling drop in the use of force.

The End of Bias: A Beginning brings good news: Biased behavior can change; the approaches outlined here can transform ourselves and our world.

Includes illustrated charts



Review Quotes




Despite revolutions in our understanding of bias, we're still much better at documenting the problem than solving it. When it comes to prevention and cure, Jessica Nordell's powerful book is a breakthrough. With state-of-the-art
science and gripping narratives, she reveals what concrete steps individuals, groups, and institutions can take to fight prejudice."
--Adam Grant, author of Think Again and host of the TED podcast WorkLife

In this highly engaging and well-researched book, Jessica Nordell weaves together a cogent blend of neuroscience and social science to explain the pervasiveness of unconscious bias and, most importantly, what we can do about it. Full of reallife examples and evidence-based interventions, The End of Bias: A Beginning demonstrates that change is possible. In need of some hope? Start here!"
--Beverly Daniel Tatum, author of Why Are All the Black Kids Sitting Together in the Cafeteria?

The End of Bias: A Beginning is a personal testament not only to the fiery mind of Jessica Nordell but to her heart's yearning for a world in which equity and justice prevail. It is a reckoning with the tools of our time in confronting the problem of our time."
--Kao Kalia Yang, author of Somewhere in the Unknown World

In an age of snap judgments and empty moralizing, The End of Bias: A Beginning is a salve and a lifeboat. Nordell accompanies her incredible depth of research with the kind of attention to nuance, self-examination, and genuine compassion that marks the difference between information and wisdom. This book will not just want to make you be a better person--it will convince you that others can be better, too, all while patiently lighting the way forward."
--Jenny Odell, author of How to Do Nothing: Resisting the Attention Economy




About the Author



Jessica Nordell is a science and culture journalist who has been covering unconscious bias and its antidotes for fifteen years. Her essays and reporting on the subject have appeared in the Atlantic, the New York Times, the New Republic, the Washington Post, and many other publications. Educated at MIT and Harvard in physics, and the University of Wisconsin, Madison in poetry, she is a former writer and radio producer for American Public Media. She lives in Minneapolis, Minnesota. The End of Bias: A Beginning is her first book.

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