Buy Focus - (Collins Business Essentials) by Al Ries (Paperback) in United States - Cartnear.com
Focus - (Collins Business Essentials) by Al Ries (Paperback)
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Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: Collins Business Essentials
Format: Paperback
Publisher: Harperbusiness Essentials
Age Range: Adult
Book theme: Research
Author: Al Ries
Language: English
Book Synopsis
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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