Pump up your lashes! A treatment that helps to condition, prime and enhance. This innovative primer wraps each hair in nourishing ingredients that help promote and intensify luscious eyelashes even before mascara application. Goes on white, dries to a semi-clear base. Its hidden superpower? The ultra-thickening formula in combo with the plush-'em-up action of its unique double-lush brush. For a look that's fashionably false, but honestly real.
Key Claims and Benefits:
- Nourishes and conditions lashes
- Lengthening
- Volumizing
- Curling
- Features a lightweight formula
- Ophthalmologist tested
- Safe for contact lens wearers
Usage:
- Apply on lashes before using mascara to improve the performance of any MAC mascara.
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.