A two-in-one mascara with a creamy, velvety, flexible, lightweight formula that sweeps up lashes and coats from roots to tip.
The dual-wiper system customizes your lash style for a naturally defined or powerfully dramatic look: pulling the wand through the small orifice adds definition, while pulling it through the large orifice allows you to add volume. This mascara is super-convenient and works for every occasionit's truly one for ALL.
Key Claims & Benefits:
- ophthalmologist tested
- safe for contact lens wearers
- flake-proof and smudge-proof
- long-wearing
- non-clumping
How to Use: Pull the wand through the small orifice if you want to create natural-looking defined lashes. For dramatic lashes with incredible volume, pull the wand through the large orifice. Sweep the wand from base of the lashes to the tips.
0.31 oz.
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.