Enriched with minerals and nourishing botanicals, this creamy, easy-to-blend concealer covers and perfects while nourishing and moisturizing the skin. Its cushiony texture makes the concelear comfortable for prolonged wear. Provides sheer to medium coverage with a natural satin finish.
Key Claims and Benefits
- Provides instant and long-term hydration
- Long-wearing, 8 hours
- Blurs lines and wrinkles
- Non-settling, 8 hours
- Non-streaking, 8 hours
- Non-caking, 8 hours
- Provides stay-true colour, 8 hours
- For all skin types
- Dermatologist tested
- Ophthalmologist tested
Usage
- Apply to skin directly from brush
- Blend with finger, sponge or brush
0.17 oz
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.
Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.
The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.