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The Wall Street Journal Guide to Information Graphics - by Dona M Wong (Paperback)

CTNR385597 09780393347289 CTNR385597

Alpine Corporation

Alpine Corporation
2027-01-02 USD 18.17

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The Wall Street Journal Guide to Information Graphics - by  Dona M Wong (Paperback)
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Number of Pages: 157
Genre: Business + Money Management
Sub-Genre: Business Communication
Format: Paperback
Publisher: W. W. Norton & Company
Age Range: Adult
Book theme: Meetings & Presentations
Author: Dona M Wong
Language: English



About the Book



The definitive guide to the graphic presentation of information.



Book Synopsis



In today's data-driven world, professionals need to know how to express themselves in the language of graphics effectively and eloquently. Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn:
  • to choose the best chart that fits your data;
  • the most effective way to communicate with decision makers when you have five minutes of their time;
  • how to chart currency fluctuations that affect global business;
  • how to use color effectively;
  • how to make a graphic "colorful" even if only black and white are available.

The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn't but also you can see the dos and don'ts for yourself. This is an invaluable reference work for students and professional in all fields.



Review Quotes




Dona Wong's outstanding new book artfully blends lessons on data analysis and graphic design. She shows us how to make our complex, confusing graphs and presentations both simple and powerful.--Peter Tufano, Coleman Professor of Financial Management, Harvard Business School

Dona Wong's professional advice advances the art of information graphics.--Gene Zelazny, director of visual communications, McKinsey & Company

We live in an increasingly data-driven world, and Dona Wong does a masterful job of explaining how to make data come alive and tell the truth in an engaging way.--Mark Zandi, chief economist, Moody's Economy.com

An essential reference for anyone who needs to effectively convey quantitative information using graphs. Everyone will learn something from reading this book.--Joseph Tracy, executive vice president and director of research, Federal Reserve Bank of New York

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