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About the BookAn enlightening guide for sales representatives and entrepreneurs alike that teaches readers how to be a master storyteller and shows them how whoever tells the best story gets the sale.
The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story--one that is magnetic to clients.
Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling--and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the 3 faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale.