No B.S. Guide to Direct Response Social Media Marketing - 2nd Edition by Dan S Kennedy & Kim Walsh Phillips (Paperback)

CTNR907109

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Description

Number of Pages: 262
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: No B.S.
Format: Paperback
Publisher: Entrepreneur Press
Age Range: Adult
Book theme: Direct
Author: Dan S Kennedy & Kim Walsh Phillips
Language: English

About the Book

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.

Book Synopsis

Social Media is Not Marketing

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn:

6 direct-response principles that must be applied to social media marketing

The most powerful marketing tactic (per Google)

How to get riches with niches and become a magnet to your customers

The monetizing magic of crafting effective emails

The #1 way to prevent wasted marketing dollars

5 ways to grow your list for FREE (before spending a dime on advertising)

Turn passive content into an active conversion tool

Create raving fans who introduce you to their networks

Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers"

Harness the biggest secret in social media--offline

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.